When you talk to any business owner, the word “niche” will probably come up at some point. Finding a niche is essential to success, and today’s featured business, Woodstock Bake Shop, has definitely found its niche! You can tell from the name that the theme is based on the culture and music of the 1960s. Woodstock Bake Shop opened in September of 2012 and serves a variety of delicious cupcakes, candies, and box lunches.

Woodstock Bake Shop: Finding Triumph in the Toil

Before opening his bakery’s doors, Matt Childress spent several years racing cars competitively. Because of his competitive background, he grew up knowing he didn’t want to work a “normal job.” He took his love for vintage aesthetic, his mom’s cake recipes, and his dad’s idea for a name—Woodstock Bake Shop—and ran with it. September 11, 2012 he opened for business on Innsdale Cove in Jackson.